Thursday, 22 July 2010

Green Marketing

Startech employed beanwave to design an “Excellence All Areas” mailer which was sent to Performing Art departments and Event Organisers at schools, colleges and universities. Whilst promoting the company is important we took into serious consideration the environmental impacts and found alternative methods to ensure that products used were from sustainable sources.

Beanwave sourced branded lanyard straps made from 100% sustainable bamboo fibres (which we have also found softer on the skin). The lanyard holder and 8 page inserts were printed locally by Seacourt on FSC certified recycled paper and using vegetable based inks and waterless offset printing. The polythene envelope used was recycled and recyclable.

The mailer had a great response with many bookings appearing for our basic set up - professional result, lighting and PA kits. It wasn’t long before the lanyards were spotted in action on an event site and more requested!

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